Mobile App Stores to sell $6B in 2010

According to a new Gartner report, "Application Stores; The Revenue Opportunity Beyond the Hype," consumers will spend $6.2 billion in 2010 in mobile application stores while advertising revenue is expected to generate $0.6 billion worldwide. Analysts said mobile application stores will exceed 4.5 billion downloads in 2010, eight out of ten of which will be free to end users.

Read more on this mobile apps story here.


Jim Thebeau
CEO, Henry Russell Bruce

One Third of Adults Tweet and Facebook

A study released Tuesday by Forrester Research found that 33 % of adults update Web sites like Twitter and Facebook once a week. Do you?

Jim Thebeau
CEO
Henry Russell Bruce

Avoid the 15 Biggest Marketing Mistakes in 2010

I've made a resolution for 2010 to be more consistent with my blog posts and to do them more frequently.

Rather than send out two or three marketing mistakes at a time, I've decided it's time to post a link to the article we've developed on avoiding marketing mistakes in 2010.

If you are a reader, thank you.

Download your own copy of our white paper at Avoid the 15 Biggest Marketing Mistakes in 2010.

Happy New Year from the entire team at Henry Russell Bruce.

Jim Thebeau
CEO, Henry Russell Bruce

Email Open Rates Increased in 2009

According to Epsilon, email open and click rates experienced year-over-year increases in Q309 vs. Q308 as the industry headed into the traditionally busy holiday season.
The Q309 North America Email Trends and Benchmarks study revealed that email open rates increased from 19.8% in Q308 to 22.0% in Q309 while 12 of the 16 industries Epsilon tracks had an increase in open rates over Q308. Click rates were 6.2%, an increase of 5.1% from the same time last year (5.9%), the analysis found.

Timely, relevant offers appear to make all the difference.

Jim Thebeau
CEO, Henry Russell Bruce