Great marketing starts with insights. And great insights start with research.
Do you know what your customers think? Do you know why they are buying from you? Do you know how close they are to moving their business to your competitor?
Sometimes customers leave because they find a better price somewhere else or because they have had a bad experience with your company. Perhaps it was a lack of follow though, perhaps it was a thoughtless comment by an employee, or perhaps because you had not fully engaged with your customers.
Clients come to us for customer, market and product research so they avoid making a costly mistake. One of our clients avoided a $3 million mistake by simply doing some market research before taking action.
How do you start a research project? Start with a few simple goals such as - What do I want to learn, Who will I survey and What will I do with the survey results?
In today's jittery marketplace it's more important than ever to know than to guess.
Jim Thebeau
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Henry Russell Bruce (HRB) is a strategic marketing and Internet marketing firm that uses research, brand-building, creative, design, advertising, media, public relations and Web strategies to grow our clients' brand and business. www.hrb-ideas.com
Saturday, March 7, 2009
Harnessing the Power of the Web
When it comes to the Web, expectations are higher than ever. If we can’t find what we’re looking for in 8 seconds or less, we leave the Web site and often don’t return. Some people refer to this as the “Internet Death Penalty.”
That’s why it’s so important to connect with your customers on the Web. And while it’s a powerful tool, it’s also constantly changing. That’s why you need someone who can stay on top of all the changes. We believe Web sites are both your business card to the world and that they need to be lovingly cared for and tweaked on a daily, weekly or monthly basis.
Our goal is to create a sophisticated Web presence that connects with your customers and gives them the information they’re looking for. The end result is that we help you make money online.
Jim Thebeau
That’s why it’s so important to connect with your customers on the Web. And while it’s a powerful tool, it’s also constantly changing. That’s why you need someone who can stay on top of all the changes. We believe Web sites are both your business card to the world and that they need to be lovingly cared for and tweaked on a daily, weekly or monthly basis.
Our goal is to create a sophisticated Web presence that connects with your customers and gives them the information they’re looking for. The end result is that we help you make money online.
Jim Thebeau
Stand Out
Ever selected a product that is more expensive compared to a similar one sitting right next to it? Ever wonder why you do that?
It’s because you have got an emotional connection with the brand. It takes unique insights about your customers to build those kinds of brands. And talented people who know how to utilize those insights.
We use a proprietary process called the HRB BrandPlan™ to build strong brands. The process includes research, brand building, repositioning, management and communication. It also features workshops and seminars to educate your staff on how to “live” your brand.
How do you get started down the path toward Standing Out? Do a brand audit that shows you where you stand.
Jim Thebeau
It’s because you have got an emotional connection with the brand. It takes unique insights about your customers to build those kinds of brands. And talented people who know how to utilize those insights.
We use a proprietary process called the HRB BrandPlan™ to build strong brands. The process includes research, brand building, repositioning, management and communication. It also features workshops and seminars to educate your staff on how to “live” your brand.
How do you get started down the path toward Standing Out? Do a brand audit that shows you where you stand.
Jim Thebeau
Monday, March 2, 2009
Time for Spring and a New World
It's just starting to warm up in the Midwest. Only 45 days till golf season here and I can't wait. Golf with friends is such a great release. It's outside in the sun and longer than a movie in a dark building.
As we enter a new world with a troubled economy that many of us have not seen in our lifetime, it it important to keep a positive attitude. I set goals and work toward them. That helps keep me focused and on track. Another thing we work on at HRB now is delegation of responsibility to employees who can take on a challenge and run with it. Trusting others to help build the company also makes it stronger. Their involvement, ideas and energy make us better every day.
Even in an economy with 8 percent unemployment, that means that more than 90 percent are still employed. There are a lot of companies doing well now and the key is finding them and building a relationship.
Jim Thebeau
As we enter a new world with a troubled economy that many of us have not seen in our lifetime, it it important to keep a positive attitude. I set goals and work toward them. That helps keep me focused and on track. Another thing we work on at HRB now is delegation of responsibility to employees who can take on a challenge and run with it. Trusting others to help build the company also makes it stronger. Their involvement, ideas and energy make us better every day.
Even in an economy with 8 percent unemployment, that means that more than 90 percent are still employed. There are a lot of companies doing well now and the key is finding them and building a relationship.
Jim Thebeau