When it comes to the Web, expectations are higher than ever. If we can’t find what we’re looking for in 8 seconds or less, we leave the Web site and often don’t return. Some people refer to this as the “Internet Death Penalty.”
That’s why it’s so important to connect with your customers on the Web. And while it’s a powerful tool, it’s also constantly changing. That’s why you need someone who can stay on top of all the changes. We believe Web sites are both your business card to the world and that they need to be lovingly cared for and tweaked on a daily, weekly or monthly basis.
Our goal is to create a sophisticated Web presence that connects with your customers and gives them the information they’re looking for. The end result is that we help you make money online.
Jim Thebeau
Saturday, March 7, 2009
Stand Out
Ever selected a product that is more expensive compared to a similar one sitting right next to it? Ever wonder why you do that?
It’s because you have got an emotional connection with the brand. It takes unique insights about your customers to build those kinds of brands. And talented people who know how to utilize those insights.
We use a proprietary process called the HRB BrandPlan™ to build strong brands. The process includes research, brand building, repositioning, management and communication. It also features workshops and seminars to educate your staff on how to “live” your brand.
How do you get started down the path toward Standing Out? Do a brand audit that shows you where you stand.
Jim Thebeau
It’s because you have got an emotional connection with the brand. It takes unique insights about your customers to build those kinds of brands. And talented people who know how to utilize those insights.
We use a proprietary process called the HRB BrandPlan™ to build strong brands. The process includes research, brand building, repositioning, management and communication. It also features workshops and seminars to educate your staff on how to “live” your brand.
How do you get started down the path toward Standing Out? Do a brand audit that shows you where you stand.
Jim Thebeau
Monday, March 2, 2009
Time for Spring and a New World
It's just starting to warm up in the Midwest. Only 45 days till golf season here and I can't wait. Golf with friends is such a great release. It's outside in the sun and longer than a movie in a dark building.
As we enter a new world with a troubled economy that many of us have not seen in our lifetime, it it important to keep a positive attitude. I set goals and work toward them. That helps keep me focused and on track. Another thing we work on at HRB now is delegation of responsibility to employees who can take on a challenge and run with it. Trusting others to help build the company also makes it stronger. Their involvement, ideas and energy make us better every day.
Even in an economy with 8 percent unemployment, that means that more than 90 percent are still employed. There are a lot of companies doing well now and the key is finding them and building a relationship.
Jim Thebeau
As we enter a new world with a troubled economy that many of us have not seen in our lifetime, it it important to keep a positive attitude. I set goals and work toward them. That helps keep me focused and on track. Another thing we work on at HRB now is delegation of responsibility to employees who can take on a challenge and run with it. Trusting others to help build the company also makes it stronger. Their involvement, ideas and energy make us better every day.
Even in an economy with 8 percent unemployment, that means that more than 90 percent are still employed. There are a lot of companies doing well now and the key is finding them and building a relationship.
Jim Thebeau
Sunday, February 22, 2009
My Friend is Gone
My good friend and partner, Brian Carr, the president of HRB, died Saturday night around 10 pm following complications from a stroke. We will miss him and his positive, uplifting attitude immensely. We pray for his wife, Linda, and all his family.
Jim Thebeau
Jim Thebeau
Sunday, February 15, 2009
Follow Brian Carr health updates on Care Pages
We are turning over the updates on Brian Carr's condition to his wife Linda and the Care Page she has set up for him at the UIHC.
Go to this URL to register for updates and to leave comments.
www.carepages.com
When you're registered, go can either go to
www.carepages.com/carepages/briancarr
or type Brian Carr into the search window.
We'll be going back to regular HRB posts on this blog.
Jim Thebeau
(319) 298-0242
Go to this URL to register for updates and to leave comments.
www.carepages.com
When you're registered, go can either go to
www.carepages.com/carepages/briancarr
or type Brian Carr into the search window.
We'll be going back to regular HRB posts on this blog.
Jim Thebeau
(319) 298-0242
Saturday, February 14, 2009
Update on Brian
Steve and I visited Brian and his family this morning at the University of Iowa Hospitals and Clinics. Brian is still heavily sedated and was asleep when we were there, since the doctors want him to rest and heal.
We learned that the surgeons removed a blood clot from his brain. We won't know for at least another 24 hours how the surgery and stroke will affect him.
His family shared an optimistic outlook with us and knows there will probably be some rehabilitation involved.
Brian's wife Linda expressed gratitude for all the prayers and good wishes we have passed along from the HRB staff, friends and business colleagues.
If you would like to send the family a message, please click on the comments link below and enter your thoughts. We'll pass them along to the family.
We'll continue to provide updates as frequently as we receive them.
If you have messages for Steve or me, please use the comments link below or contact us by email or phone.
Jim Thebeau and Steve Erickson
Partners, HRB
(319) 298-0242
We learned that the surgeons removed a blood clot from his brain. We won't know for at least another 24 hours how the surgery and stroke will affect him.
His family shared an optimistic outlook with us and knows there will probably be some rehabilitation involved.
Brian's wife Linda expressed gratitude for all the prayers and good wishes we have passed along from the HRB staff, friends and business colleagues.
If you would like to send the family a message, please click on the comments link below and enter your thoughts. We'll pass them along to the family.
We'll continue to provide updates as frequently as we receive them.
If you have messages for Steve or me, please use the comments link below or contact us by email or phone.
Jim Thebeau and Steve Erickson
Partners, HRB
(319) 298-0242
Friday, February 13, 2009
Brian update
After speaking with Brian's wife Linda this afternoon, it appears that his condition has not changed much since yesterday. He has been sleeping quite a bit, as you might expect after such major surgery. They are trying to stabilize his blood pressure, which apparently has been going up and down, with medication.
They really don't expect to know much more about the effects of the stroke for at least another 48 hours.
Steve and I are going down to visit Brian and his family Saturday morning at the University of Iowa Hospital and Clinics. And, we'll report back after that visit.
Visiting hours in neurology ICU are from 9 am to 1 pm, 3 pm to 6:30 pm and 9 pm to 10:30 pm.
Please submit comments and thoughts that we can share with Brian's family.
Thanks for all of your prayers and best wishes for Brian. He and his family appreciate them very much.
Jim Thebeau
Partner, HRB
jthebeau@hrb-ideas.com
www.hrb-ideas.com
They really don't expect to know much more about the effects of the stroke for at least another 48 hours.
Steve and I are going down to visit Brian and his family Saturday morning at the University of Iowa Hospital and Clinics. And, we'll report back after that visit.
Visiting hours in neurology ICU are from 9 am to 1 pm, 3 pm to 6:30 pm and 9 pm to 10:30 pm.
Please submit comments and thoughts that we can share with Brian's family.
Thanks for all of your prayers and best wishes for Brian. He and his family appreciate them very much.
Jim Thebeau
Partner, HRB
jthebeau@hrb-ideas.com
www.hrb-ideas.com
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