Mobile App Stores to sell $6B in 2010

According to a new Gartner report, "Application Stores; The Revenue Opportunity Beyond the Hype," consumers will spend $6.2 billion in 2010 in mobile application stores while advertising revenue is expected to generate $0.6 billion worldwide. Analysts said mobile application stores will exceed 4.5 billion downloads in 2010, eight out of ten of which will be free to end users.

Read more on this mobile apps story here.


Jim Thebeau
CEO, Henry Russell Bruce

One Third of Adults Tweet and Facebook

A study released Tuesday by Forrester Research found that 33 % of adults update Web sites like Twitter and Facebook once a week. Do you?

Jim Thebeau
CEO
Henry Russell Bruce

Avoid the 15 Biggest Marketing Mistakes in 2010

I've made a resolution for 2010 to be more consistent with my blog posts and to do them more frequently.

Rather than send out two or three marketing mistakes at a time, I've decided it's time to post a link to the article we've developed on avoiding marketing mistakes in 2010.

If you are a reader, thank you.

Download your own copy of our white paper at Avoid the 15 Biggest Marketing Mistakes in 2010.

Happy New Year from the entire team at Henry Russell Bruce.

Jim Thebeau
CEO, Henry Russell Bruce

Email Open Rates Increased in 2009

According to Epsilon, email open and click rates experienced year-over-year increases in Q309 vs. Q308 as the industry headed into the traditionally busy holiday season.
The Q309 North America Email Trends and Benchmarks study revealed that email open rates increased from 19.8% in Q308 to 22.0% in Q309 while 12 of the 16 industries Epsilon tracks had an increase in open rates over Q308. Click rates were 6.2%, an increase of 5.1% from the same time last year (5.9%), the analysis found.

Timely, relevant offers appear to make all the difference.

Jim Thebeau
CEO, Henry Russell Bruce

86 % More Spending on Social Media Projected

According to The Social Media and Online PR Report, published by Econsultancy in association with bigmouthmedia, 86% of companies plan to spend more money on social media in 2010, and a further 13% are planning to keep the same level of budget. 54% of companies say, however, that the biggest barrier to better social media engagement is a lack of resources. Only 10% of companies are not engaging in any social media activity whatsoever.

Jim Thebeau
CEO, Henry Russell Bruce

Amazon Kindle on Fire?

Industry experts are predicting that 4 million Amazon Kindles will be sold in 2010, with 59 million Kindle-friendly devices being sold between the Apple eReader, the Kindle and the Apple iPhone.

This is a new way for publishers to reach readers in the digital age. The Kindle and other ereaders are being touted to advertisers for message delivery.


Jim Thebeau
Henry Russell Bruce
800-728-2656

Avoid the 15 Biggest Marketing Mistakes in 2010

As a marketer are you ready for the challenges of 2010, Part 3?

This is the third in a series of marketing mistakes to avoid in 2010. Find mistakes 1 through 4 in earlier posts below.

5. Measuring takes too much effort.

A critical part of marketing is measuring and benchmarking - metrics. How do you know if your marketing is improving or needs to change unless you know how it has performed? Start simply and track several basic elements such asnumber of leads generated, where leads came from, Web hits or most visited pages, number of mentions in consumer or trade media. Choose your own items to track and change them as you gain experience. Set deadlines and monitor performance. If you don’t have a CRM tool, use a simple spreadsheet.

6. Not thinking like your customer.

Marketing your company by simply pushing out information to sell what you have may be a sound approach. But is it what your customers want? Think of your marketing from your customers’ point of view. Stay in touch with the needs and wants of your customers. Are they aware ofall the services you offer? Develop a set of five to seven needs-based questions and call several of your clients each month and go through the list. You may find that business would improve if you alter a product or develop a new one, and you also are showing your customers you are thinking about their needs.

Jim Thebeau

CEO, Henry Russell Bruce
jthebeau@hrb-ideas.com