Modern Woodmen of America
We are all part of a family! HRB used the power of family values to help Modern Woodmen of America, one of the nation’s largest fraternal financial service organizations, connect with its key audiences.
To help increase brand awareness and provide communications materials to its agents, HRB developed a tagline that spoke directly to their customer’s family values: Touching Lives. Securing Futures. From there we developed an entire campaign, incorporating TV, radio, newspaper, outdoor and magazine ads.
Did it work? A quick study six months into the campaign showed that name association by consumers had increased by 14 percent.
Jim Thebeau
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About Me
- Jim Thebeau
- Experience in radio, television, print and magazine journalism, creating and producing marketing and training videos, and marketing for a billion dollar electronics firm. Currently CEO of Henry Russell Bruce, a full service strategic marketing and Internet marketing firm. Native of St. Louis.