I met with a client today to discuss development of a new Web site. The client knew he needed help with both his site and his marketing. When told his site had a multitude of issues, including a lack of searchable content that search engines could not index, he expressed surprise.
On a regular basis, we encounter clients and prospects who do not understand how quickly the Web and search engines are changing. Because we deal with the Web and its myriad components every day, we can help produce a positive impact for those clients relatively quickly. Our goal is more and more to brand companies through their Web sites, since that is their business card to the world that is available 24/7.
Are you branding your organization through your Web site? How else are you branding your company?
Jim Thebeau
jthebeau@hrb-ideas.com
www.hrb-ideas.com