Great marketing starts with insights. And great insights start with research.
Do you know what your customers think? Do you know why they are buying from you? Do you know how close they are to moving their business to your competitor?
Sometimes customers leave because they find a better price somewhere else or because they have had a bad experience with your company. Perhaps it was a lack of follow though, perhaps it was a thoughtless comment by an employee, or perhaps because you had not fully engaged with your customers.
Clients come to us for customer, market and product research so they avoid making a costly mistake. One of our clients avoided a $3 million mistake by simply doing some market research before taking action.
How do you start a research project? Start with a few simple goals such as - What do I want to learn, Who will I survey and What will I do with the survey results?
In today's jittery marketplace it's more important than ever to know than to guess.
Jim Thebeau
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About Me
- Jim Thebeau
- Experience in radio, television, print and magazine journalism, creating and producing marketing and training videos, and marketing for a billion dollar electronics firm. Currently CEO of Henry Russell Bruce, a full service strategic marketing and Internet marketing firm. Native of St. Louis.