Everyone is scrambling to maintain and build market share in this down economy. The US has been through 9 recessions since the end of World War II. Research has proven that firms that market aggressively in down economies actually maintain and build profits and market share compared to those that don't. If you want to generate more leads, follow a few simple tips:
1. Build a database and collect as many email addresses as possible from customers and prospects. Though this sounds simple, we've found that many companies do not have any kind of organized database, even a good snail mail list.
2. Use the database to reach out to your customers and prospects on a regular basis - a minimum of once a month. If you are not touching them with email or snail mail to keep them up to date on your products, services, special offers and changes, you can bet your competitors are.
3. Ramp up your public relations activities by regularly adding newsworthy news releases to your Web site - even if you don't distribute them to your local media, business journals or trade publications. This is a fast and simple way to add fresh content to your Web site once a week or once a month.
4. Continuously optimize your Web site organically through carefully chosen key words so that search engines can more easily find you. This should be done on a monthly if not weekly basis.
5. Once your site is optimized, consider starting an inexpensive pay per click campaign - $50 to $100 per month - to get experience with the program and increase your lead generation.
Download a free whitepaper on marketing in a down economy http://www.hrb-ideas.com/downloads/HRB_DownEconomy.pdf.
Market aggressively to build your sales.
Jim Thebeau
Partner
Henry Russell Bruce
jthebeau@hrb-ideas.com
http://www.hrb-ideas.com/