The first step to building a successful Web site is to track the metrics - who is visiting, where are they coming from, what are they looking at on your site, how much time do they spend on your site?
You can use Google Metrics, which is a free service provided by Google, or another metric tracking software.
The next step is to start the search for the Google ranking of your Web site based on your key words and the site content.
You can even run a search to see what key words turn up on your site - either planned or unplanned.
Basically, you can plan your march to better Web site ratings and improved visibility if you know what to do and how to do it.
Since merging the Internet Marketing Group into HRB, we have experts who can improve your Internet marketing capabilities - on an ongoing basis. On the Web, there is no longer a fix and forget approach. There is the fix and constantly monitor, tweak and enhance approach. And, adding social media to the mix only makes your efforts move valuable.
Jim Thebeau
Partner, HRB