Can This Product Save Your Business?

Today, I'm doing something I rarely do - talk about a new service being offered by Henry Russell Bruce (HRB). It is our new GROWTH strategic business planning and marketing service. The copy below explains the service and contains a link to the entire brochure.

Growing Brands. Growing Business.

Henry Russell Bruce is the one of the foremost strategic marketing firms in the U.S. It brings five unique strategic advantages to each of its client relationships:

1)insistent that its efforts be measured against a client growth goal,
2)comprehensive and unparalleled client industry knowledge,
3)deeply insightful analysis of client growth opportunities and limitations,
4)intricately detailed, prebudgeted, line by line sales and marketing plans
5)and the gutsy offer to financially share in the risk of following its advice.

This powerful, but simple, understanding that businesses exist to grow and profit, combined with an impressive array of sales and marketing forces marshal this firm into a powerful client ally and a very large support structure for client growth efforts. This is HRB.

ABOUT OUR GROWTH DIVISION

We believe in the strategic growth plan concept so strongly we ramp up every long-term strategic relationship with clients through our strategic growth division, titled simply, Growth. There, we develop comprehensive strategic growth plans for each client, including all details right up to implementation, timing, responsibility and cost. At the point of client approval, our dedicated account managers, branding groups, social and traditional media experts, production group and creative group assume implementation roles with your assigned employee(s), following the plan step by step.

With more than 400 strategic plans crossing 175 clients in dozens of industries, the Growth division has a historical 40:1 financial gross dollar growth for each sales or marketing dollar spent with it.

Read more about HRB's GROWTH Division.


Jim Thebeau
CEO, Henry Russell Bruce
jthebeau@hrb-ideas.com
800-728-2656

Is Your Brand the Most Boring One at the Party?

Today we have a guest post by my partner Steve Erickson, President of Henry Russell Bruce

Unless you spend all day, every day, staring at your computer screen, you probably get out to social events on occasion. For serious Web programming dudes that may mean having to rent a personality, but hey, it’s only for a few hours, right?

So, you’re at the party, your personal brand is polished (i.e., you’re wearing your best threads) and you’re ready to engage the crowd. You scan the room, find the drinks, then the hors d’houvres table. Sweet! Hot nacho cheese dip! You fill your plate, turn around and … uh oh! It’s Rick. He’s seen you and he’s heading your way. You brace yourself because you know you’re about ready to be subjected to his blathering … about himself, his work, his vacation, his investments, his son’s baseball tournament, whatever. 15 tedious minutes later, you’re certain his picture must be under “narcissist” in the dictionary. Read more.


Jim Thebeau
CEO
Henry Russell Bruce
800-728-2656