Showing posts with label clients and digital agencies. Show all posts
Showing posts with label clients and digital agencies. Show all posts

Monday, February 22, 2010

Marketing Clients Dispute Agencies' Digital Chops

Only 37% of marketers rated “7+” on a 1-10 scale, where “10” represented “Excellent” when asked how they would rate full service agencies’ digital skill set, according to an RSW/US survey of clients. So marketers aren’t all too impressed with traditional, full service agencies’ skills in the digital marketing/advertising space.

Jim Thebeau
jthebeau@hrb-ideas.com
CEO, Henry Russell Bruce
800-728-2656