Ever selected a product that is more expensive compared to a similar one sitting right next to it? Ever wonder why you do that?
It’s because you have got an emotional connection with the brand. It takes unique insights about your customers to build those kinds of brands. And talented people who know how to utilize those insights.
We use a proprietary process called the HRB BrandPlan™ to build strong brands. The process includes research, brand building, repositioning, management and communication. It also features workshops and seminars to educate your staff on how to “live” your brand.
How do you get started down the path toward Standing Out? Do a brand audit that shows you where you stand.
Jim Thebeau
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About Me
- Jim Thebeau
- Experience in radio, television, print and magazine journalism, creating and producing marketing and training videos, and marketing for a billion dollar electronics firm. Currently CEO of Henry Russell Bruce, a full service strategic marketing and Internet marketing firm. Native of St. Louis.