Only 37% of marketers rated “7+” on a 1-10 scale, where “10” represented “Excellent” when asked how they would rate full service agencies’ digital skill set, according to an RSW/US survey of clients. So marketers aren’t all too impressed with traditional, full service agencies’ skills in the digital marketing/advertising space.
Jim Thebeau
jthebeau@hrb-ideas.com
CEO, Henry Russell Bruce
800-728-2656