How to Integrate Twitter into Your Web Site

Today we have a guest post by Internet Marketing guru Jeff McEachron.

Twitter has become incredibly popular, growing by more than 1,000 percent over the past year. One great way Twitter allows you to use its service is to integrate it into your Web site. There are great tools for getting your Web site users to become your twitter followers and vice versa. Here are a few that we have found to be useful.

The first one is officially provided by Twitter. It is called Twitter Widgets (http://twitter.com/widgets). You get to choose if you want to put it directly on one of your social profiles or if you would like to put it somewhere else. This widget system allows users to put their Twitter updates somewhere other than their main Twitter feed, such as Facebook, your Web site or your blog. This greatly increases visibility of your Twitter updates to those who might find it interesting.
If you are looking for a quick way for people browsing your Web site to follow you more easily, you may want to install a Twitter Button (http://www.twitterbuttons.com/).

This is useful for someone who visits your Web site and realizes that they share a common interest with you or find that what you have to say is particularly interesting to them. They will then be able to click on a simple button and start following you on Twitter.

Another way to integrate Twitter is to allow users to share your Web site with others by making a Tweet. TwitThis (http://www.twitthis.com/) is a service that allows you to put a button on your Web site that, when clicked, will instantly ready a Tweet with a link back to the Web site they visited. It really is instant sharing, and that does great things in terms of visibility for your Web site and your content.
These aren’t all of the tools that are available for integrating Twitter into your Web site, because there are more and more popping up all the time.

This information is a first step to awareness about some of the most basic tools out there, because the simple ones are often the most effective. The right combination of Web site design and social media marketing integration helps improve the number of followers you have and the amount of interest generated for your Web site. Happy Tweeting.

About the author: Jeff McEachron, VP of Internet Operations for Henry Russell Bruce, a 36 year old strategic marketing and Internet marketing firm (http://www.hrb-ideas.com) with offices in Davenport and Cedar Rapids. He can be reached at 800-728-2656 or jmceachron@hrb-ideas.com.