Today, we have another guest post from Internet marketing expert Jeff McEachron.
Pay per click (PPC) is a type of Internet marketing used on search engines, advertising networks, and content websites/blogs. In this model, advertisers only pay when a user actually clicks on an ad to visit the advertiser's website.
Advertisers bid on keywords that their target market will use as search terms when they are looking for their product or service. When a user types a keyword matching the advertiser's keyword, or views a page with relevant content, the ad may be shown. These ads are called "Sponsored links" or "sponsored ads" and appear next to or above the organic results on search engine results pages, or where a Webmaster chooses on a content page.
Benefits of Pay Per Click (PPC) Advertising:
* You don't pay to display your PPC Advertisement, but rather you only pay when your ad is clicked on.
* Pay per click ads are only shown to people who indicate an interest in a specific topic exactly at the time they indicate an interest by searching for specific keywords.
* Pay per click advertising helps branding by building awareness and educating prospects.
* Pay per click advertising can be tailored to your specific goals (eg Sales Conversions, Site Registrations, Catalog Requests, etc.).
* Pay per click advertising enables you to present relavant real-time distribution of your advertising on a massive scale, local scale, or anywhere in between. You pick the geographical area where your ads will appear.
* With pay per click advertising, you can set a daily budget to control your costs.
* With pay per click advertising, you can monitor virtually any metric to track the effectiveness of your advertising campaigns
Pay per click ads may also appear on content network websites. In this case, ad networks such as Google AdSense and the Yahoo! Publisher Network provide ads that are relevant to the content of the page where they appear.
Jeff McEachron
jmceachron@hrb-ideas.com
Vice President Internet Operations
Henry Russell Bruce
800-728-2656
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About Me
- Jim Thebeau
- Experience in radio, television, print and magazine journalism, creating and producing marketing and training videos, and marketing for a billion dollar electronics firm. Currently CEO of Henry Russell Bruce, a full service strategic marketing and Internet marketing firm. Native of St. Louis.